Systematic Review of North American Literature on Civil Liability Arising from Child-Directed Advertising by Youtubers

Authors

  • Ana Luiza Masstalerz Pires Aragão UFPI
  • Jesusmar Ximenes Andrade UFPI
  • Dante Ponte de Brito UFPI
  • Cléber de Deus Pereira da Silva UFPI

Keywords:

Juvenile Youtuber, Children-directed advertising, Civil liability, Consumerism

Abstract

This article presents a systematic review of the literature on civil liability arising from child advertising by youtubers. The survey of the articles was carried out in the HeinOnline database, also consulting the Scopus and Web of Science databases. The guiding question of this research was: how to protect children from abusive consumption practices in the virtual environment? Only articles in the area of advertising and consumer protection, children and adolescents were included, with a specific focus on the civil liability institute. In total, five articles were used in the review analysis corpus. The synthesis of knowledge can serve as an alert for consumers about the need for greater protection of children and youth in cyberspace.

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Author Biographies

Ana Luiza Masstalerz Pires Aragão, UFPI

Mestranda em Direito pela Universidade Federal do Piauí (UFPI), vinculado à linha de pesquisa “Mudanças Institucionais na Ordem Privada”. Servidora do Ministério Público do Estado do Piauí. Membro do grupo de pesquisa Relações de Consumo na Contemporaneidade – UFPI.

Jesusmar Ximenes Andrade, UFPI

Doutor e Mestre em Controladoria e Contabilidade pela FEA/USP. Professor da Universidade Federal do Piauí (UFPI). Teresina – PI – Brasil.

Dante Ponte de Brito, UFPI

Pós-Doutor em Direito pela Pontifícia Universidade Católica do Rio Grande do Sul - PUCRS. Doutor em Direito pela Universidade Federal de Pernambuco - UFPE. Mestre em Ciências Jurídicas pela Universidade Federal da Paraíba - UFPB. Professor do Programa de Pós-Graduação em Direito da Universidade Federal do Piauí (UFPI).

Cléber de Deus Pereira da Silva, UFPI

Pós-Doutor em Ciência Política pelo Ibero-Amerikanisches Institut de Berlin (Alemanha). Doutorado em Ciência Política (Ciência Política e Sociologia) pelo Instituto Universitário de Pesquisas do Rio de Janeiro e Mestrado pela mesma instituição. Professor Associado da Universidade Federal do Piauí (UFPI). Teresina – PI – Brasil.

References

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WOLJCICKI, Susan. An update on kids and data protection on YouTube. Youtube Official Blog, 2019. Disponível em: <https://youtube.googleblog.com/2019/09/an-update-on-kids.html>. Acesso em: 2 maio 2021.

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Published

2022-12-25

How to Cite

ARAGÃO, Ana Luiza Masstalerz Pires; ANDRADE, Jesusmar Ximenes; BRITO, Dante Ponte de; SILVA, Cléber de Deus Pereira da. Systematic Review of North American Literature on Civil Liability Arising from Child-Directed Advertising by Youtubers. civilistica.com: revista eletrônica de direito civil, Rio de Janeiro, v. 11, n. 3, p. 1–16, 2022. Disponível em: https://civilistica.emnuvens.com.br/redc/article/view/760. Acesso em: 30 sep. 2024.

Issue

Vol. 11 No. 3 (2022)

Section

Contemporary doctrine