Hypernudge e consenso sostanziale: fondamenti per uno standard giuridico di lealtà algoritmica nelle architetture decisionali digitali
DOI:
https://doi.org/10.5281/zenodo.22217091Parole chiave:
Hypernudge, Consenso informato, Buona fede oggettiva, Autonomia della volontàAbstract
Le architetture decisionali digitali adottate dalle piattaforme configurano ambienti volti a modulare il comportamento degli utenti mediante tecniche di manipolazione comportamentale opache e personalizzate, note come *hypernudge*. Tali pratiche trasformano radicalmente le condizioni di formazione del consenso, mettendo in crisi i presupposti dogmatici alla base dell'autonomia del soggetto e della validità del negozio giuridico nel diritto privato. L'articolo analizza criticamente l'adeguatezza delle categorie tradizionali di fronte alle nuove sfide, proponendo una reinterpretazione della buona fede oggettiva che integri uno standard di lealtà algoritmica. Vengono individuati tre criteri per definire tale forma di manipolazione illecita: opacità deliberata, personalizzazione di natura predatoria e asimmetria dei risultati. Si dimostra, infine, come un regime di responsabilità legato alla progettazione (*design responsibility*), fondato sulla buona fede, consenta di ripristinare la tutela del consenso in un'ottica di sostenibilità.
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